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In the age of the internet, everybody knows what a logo is. They are everywhere. Every company, association, service and whatnot have one. It is the one sophisticated graphic, be …

Apr 2011 Read More →


“Apology” appeared in the English language in 1533. It means “a formal justification or expression of regret“. The word is used as is from the Greek “απολογία” which is a …

Apr 2011 Read More →


Yesterday, in our first lesson about the Greek roots of English words, we talked about “pathos“. Πάθος, as described by Aristotle, is one of the three forms of the rhetoric. …

Apr 2011 Read More →